Wednesday, December 21, 2005

David v/s Goliath of Advertising


Marshall’s Road in Chennai is the David (Advertising Agency) office, on the other side is the office of JWT (Advertising Giant). In between is a hoarding, on the left side of which in white against a black background is written ‘David’, with a red arrow indicating the location of the office.
Courtesy: AgencyFaqs

Monday, December 19, 2005

MSN India Starts Advertisement on its website


MSN India has started a new thing on Indian Internet.
Ads on websites. (See red bordered)
Will it be big or not?....We have had interstitials, superstitials,banners ,etc but TVC ad on website...and the best part is....it does not depend on the connection speed you have...as it does not buffer on your computer but is real time....
But i think it may not work in the world of TIVOs where people are trying to get rid of Ads....but yes it can certainly see a new task for all the pop up blockers to come up with getting rid of this thing in future....but thats stretching this new and exciting thing too far....all in all discussed it will certainl help Indian Internet to evolve further.

Thursday, October 27, 2005

My Logo


Why I chose this?...Will write very soon on that

Monday, January 24, 2005

Google


Google stands for

Saturday, January 22, 2005

Bose

Yestreday I was thinking about what makes people buy a product worth Lakhs of rupees, I had this thing in mind since visited the Bose Shop in Mumbai with a freind.
(Yesterday being a great chance to reconsider the question. I was doing an asiignment for Consumer Insights. :-)
I am a music lover (not a fan but love to relax hearing John Denver , some cool soothing songs)and also a dancer, and I that is why I appreciate the fact that each and every beat of a song stands for some meaning. I would love to have a music system which gives me this pleasure. I may be willing to pay a little premium for it.
Then another thought came to mind, yesterday there was a concert of Parikrama in IIM A and many guys had taken the pains of going to the concert without caring about the cold outside. They were like fans of pink floyds and they had to go and listen to it no matter what. From there came this idea....Bose is perhaps for those people...who are rock and concerts freak...like a freind of mine paid 1500 rupees for 2 hrs concert of Bryan Adams in Bangalore....Bose helps them to relive this dream of rock concerts conveneintly at their own place, where people can relax hearing to their favourite song ...clearly ...you may have current aberrations leading to unclear sound but not in BOSE.....thats the essence of BOSE.....