ICICI: 2 Hour ATM

lol...I saw this in Sector 11 office near HCL Infosystems ...can not they take care of these small things????

Nescafe outlets

Nescafe rings coffee in anybody's mind. So it was not a surprise they started coffee outlets but what I liked was that they are using the outlets to promote other products like Maggi,etc
Its a nice concept targeted to people who want to have coffee and snacks while on move. Added benefit is the locations that they are chosing and format they have rolled out. These are more like kiosks but with nice ambience and pictures.
Overall its a good though late entry of Nescafe in retail.

UPS India stores: A great experience

A great brand is which goes beyond the core product in value added services to give beyond the expectations of consumers.
A live example of this is UPS Store in Inida. (Source: The Brand Reporter)

Courier services had been a commoditized business where when you walk in you will meet uneducated people ruffling away parcls etc but UPS targeting SOHO and SMEs has devised a new strategy. Customers can track their parcels through SMS, delivery box service being given to customers; next day delivery to Europe and USA; at the store customers can get specialised and customised packaging services for variety of services and the entire staff is trained for pacakaging. Besides, store stocks stationery items and packaging materials like bubble wrap and thermocol which are hard to find elsewhere. Plus you can email your document to the store and they will take print out and courier it across!! Whew! along with that they give printing, lamination and binding services at the store.
Awsome way of buidling surprise expectations for customers

Internet crusade to save old logo

People are enraged with the new proposed logo of Ontario.
For detail news click here

Unusal Advertising

Irctc website is supposed to promote Railways tickets and look what is it doing.
Sometimes I wonder what the world has come to ....

Find SVP

ever puzzled by countless ads, ever increasing size of newspaper, channels, websites when a common man is inundated with so much information ...well that served as a business model for a company: Find SVP


An Information clearing house named Find SVP has built a thriving business in 20 Centuries on the promise that less information can be More Information.

Mapping Brand Equity

In the quest of understanding Brand Equity, here is what I had been thinking from long time and Sunil Alagh lecture in a seminar sparked off some more focus and clarity on the way in my understanding.

These are applicable to both B2B and B2C sectors.

A Brand can be said to be a bundle of two things: A Product and Emotional linkages to consumers.

The diagram on left shows three positions that a brand can be perceived in market.

1: Too good product but bad in terms of emotional appeal in consumers (example could be Air India promising a great experience and the recent adverts of a pilot sitting with a girl , well as of now everybody knows its not there and communicating what is not there before you ensure consumers expereince it is deadly)

2. A company / brand which people can relate very easily and commands a good deal of loyalty in consumers but launches something with bad content and the product generally flops despite a good taking in the beginning (Ex: Pepsi launching Pepsi Blue)

3. Balance between Product and Perceptions: generally perceptions carrying sucessful product (Ideal case) Orange in UK (not Indian Orange brand)

Example of Mobile Industry (Global). These is my understanding.

now its open for debates and discussions .

Kodak: Identity Changed

On January 6, 2006, at the International Consumer Electronics Show in Las vegas.
This new look moves the Kodak name out of the traditional yellow box, giving it a more contemporary design, a streamlined rounded look and distinctive letters. This introduction is the latest step in the company's broad brand transformation effort, which reflects the multi-industry, digital imaging leader Kodak has become."

Another source reports that "This 'Brand Transformation' project appears to have originated from the long term relationship with Ogilvy. Clear tangible guidelines never seemed to materialize but there were plenty of interim guidelines that came in the form of vague short paged pdfs; each progressively spoke in more detail about a new visual style." The source notes that "Kodak is a traditionally slow moving organization with large marketing and communication divisions."

In an internal January 9 memo, CMO Carl Gustin recognizes the need now to move a little faster: "We are working quickly to update our guidelines, policies and practices. This is a major change with a lot of work yet to be done. We chose to reveal the wordmark without the completed 'rulebook' because it was ready and it was time to go!"
Source:http://www.identityworks.com