Sunday, June 03, 2007

Basics of service in branding

Motorola:
I had been a big Motorola fan and believed that they deserved to regain their supremacy in mobile phones. But I do not think so it will ever be able to do that unless they get the basics of servicing in place.

Here is my frustrating experience with the big brand.

I bought Motorola A780 phone, which was marketed under MOTO WHIZ campaign in June last year and was pretty satisfied with it. But the battery life started getting worse day by day from 5 months....the buttons started malfunctioning...so I decided to take it to service center. And then I had a shocker of my life. There hardly was any service station in entire Noida but a small dinghy place in sector 18 where hardly 5 people can sit without touching each other. No professionalism at all in dealing with harried consumers.

I waited their for long for my turn only to hear that for checking whether the battery is at fault, they would need 2 days and if its faulty they would send it to some factory somewhere on the planet. When asked for a backup phone they said NO WAY! and when asked if they could tell me how much time it would take to come back from the factory, they again had no answers.

Distraught, I came back to one of the new swanky HOTSPOT outlet (which is now supposed to service and handle retail of Motorola) and I had bought my phone from one of the HOTSPOT outlets. The service lady tells me that she would arrange for the batteries as soon as possible. And would call me to tell about it. I waited and waited and called her back after 1 month only to be told the batteries are still not arrived.

I kept on calling her for 2 more months only to ind the batteries are still not come. And now its going to be 1 year when all the guarantee and warranty on my phone would be gone. My phone needs to be charged now every 6 hours else the battery gets discharged.

I mean its ridiculous....its height of anti-consumerism. I loved the brand but my experience with it is pathetic and am certainly not going to recommend anyone any more to spend even a single penny on it. They might have understood to make a product and sell it but they are certainly far far away to understand that servicing a customer is even more critical.

Goodbye Motorola! You just lost a big fan of yours. I know you would not care as you must be busy making some new hot selling product.