Find SVP

ever puzzled by countless ads, ever increasing size of newspaper, channels, websites when a common man is inundated with so much information ...well that served as a business model for a company: Find SVP


An Information clearing house named Find SVP has built a thriving business in 20 Centuries on the promise that less information can be More Information.

Mapping Brand Equity

In the quest of understanding Brand Equity, here is what I had been thinking from long time and Sunil Alagh lecture in a seminar sparked off some more focus and clarity on the way in my understanding.

These are applicable to both B2B and B2C sectors.

A Brand can be said to be a bundle of two things: A Product and Emotional linkages to consumers.

The diagram on left shows three positions that a brand can be perceived in market.

1: Too good product but bad in terms of emotional appeal in consumers (example could be Air India promising a great experience and the recent adverts of a pilot sitting with a girl , well as of now everybody knows its not there and communicating what is not there before you ensure consumers expereince it is deadly)

2. A company / brand which people can relate very easily and commands a good deal of loyalty in consumers but launches something with bad content and the product generally flops despite a good taking in the beginning (Ex: Pepsi launching Pepsi Blue)

3. Balance between Product and Perceptions: generally perceptions carrying sucessful product (Ideal case) Orange in UK (not Indian Orange brand)

Example of Mobile Industry (Global). These is my understanding.

now its open for debates and discussions .

Kodak: Identity Changed

On January 6, 2006, at the International Consumer Electronics Show in Las vegas.
This new look moves the Kodak name out of the traditional yellow box, giving it a more contemporary design, a streamlined rounded look and distinctive letters. This introduction is the latest step in the company's broad brand transformation effort, which reflects the multi-industry, digital imaging leader Kodak has become."

Another source reports that "This 'Brand Transformation' project appears to have originated from the long term relationship with Ogilvy. Clear tangible guidelines never seemed to materialize but there were plenty of interim guidelines that came in the form of vague short paged pdfs; each progressively spoke in more detail about a new visual style." The source notes that "Kodak is a traditionally slow moving organization with large marketing and communication divisions."

In an internal January 9 memo, CMO Carl Gustin recognizes the need now to move a little faster: "We are working quickly to update our guidelines, policies and practices. This is a major change with a lot of work yet to be done. We chose to reveal the wordmark without the completed 'rulebook' because it was ready and it was time to go!"
Source:http://www.identityworks.com

David v/s Goliath of Advertising

Marshall’s Road in Chennai is the David (Advertising Agency) office, on the other side is the office of JWT (Advertising Giant). In between is a hoarding, on the left side of which in white against a black background is written ‘David’, with a red arrow indicating the location of the office.
Courtesy: AgencyFaqs

MSN India Starts Advertisement on its website

MSN India has started a new thing on Indian Internet.
Ads on websites. (See red bordered)
Will it be big or not?....We have had interstitials, superstitials,banners ,etc but TVC ad on website...and the best part is....it does not depend on the connection speed you have...as it does not buffer on your computer but is real time....
But i think it may not work in the world of TIVOs where people are trying to get rid of Ads....but yes it can certainly see a new task for all the pop up blockers to come up with getting rid of this thing in future....but thats stretching this new and exciting thing too far....all in all discussed it will certainl help Indian Internet to evolve further.

My Logo

Why I chose this?...Will write very soon on that

Google

Google stands for

Bose

Yestreday I was thinking about what makes people buy a product worth Lakhs of rupees, I had this thing in mind since visited the Bose Shop in Mumbai with a freind.

(Yesterday being a great chance to reconsider the question. I was doing an asiignment for Consumer Insights. :-)

I am a music lover (not a fan but love to relax hearing John Denver , some cool soothing songs)and also a dancer, and I that is why I appreciate the fact that each and every beat of a song stands for some meaning. I would love to have a music system which gives me this pleasure. I may be willing to pay a little premium for it.

Then another thought came to mind, yesterday there was a concert of Parikrama in IIM A and many guys had taken the pains of going to the concert without caring about the cold outside. They were like fans of pink floyds and they had to go and listen to it no matter what. From there came this idea....Bose is perhaps for those people...who are rock and concerts freak...like a freind of mine paid 1500 rupees for 2 hrs concert of Bryan Adams in Bangalore....Bose helps them to relive this dream of rock concerts conveneintly at their own place, where people can relax hearing to their favourite song ...clearly ...you may have current aberrations leading to unclear sound but not in BOSE.....thats the essence of BOSE.....