Yahoo has new Mission statement.

Yahoo has been trying to catch up with Google. This seems to be one of the ways to catch up with "Don't be Evil" motto of Google.

Yahoo launced its new mission statement: "Yahoo's mission, is to connect people to their passions, their communities, and the world's knowledge."

To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by leveraging connections, data, and user participation.".....Jeff Weiner, EVP of Yahoo's Network Division

They have done a rather good job of pinning down the statement. With the rise of web2.0 technologies and evolution of consumer needs...Yahoo with its products like Answers, Finance, Bix etc can do it. But the big question is whether Yahoo would be able to come up with new products and especially against Google juggernaut? Yahoo mail is not able to catch up with GMAIL. Infact nothing after Answers has been able to catch public attention.

Coming back to mission statement: It is actually a little more focus than its previous mission statement:

"Our mission is to be the most essential global Internet service for consumers and businesses."

How we pursue that mission is influenced by a set of core values - the standards that guide interactions with fellow Yahoos, the principles that direct how we service our customers, the ideals that drive what we do and how we do it. Many of our values were put into practice by two guys in a trailer some time ago; others reflect ambitions as our company grows. All of them are what we strive to achieve every day.

In nutshell, the mission statement is right, Yahoo needs to fulfill it with new products and make better us of its marketing acumen to prove they can sustain it.


Read details:
1. Man on a mission blog
2. CNN News
3. Yahoo docs
4. And for a word by word analysis, read on Search engine blog